Super Bowl 2024 advertising recap: DoorDash, DunKings, Beyoncé, and the most-talked-about ones
The Super Bowl is advertising's biggest stage, with corporations competing for a limited number of spots to put their products in front of millions of people.
For the second straight year, the average cost of a 30-second ad spot was $7 million.
Even as linear ad revenue declines, businesses recognise there is no better opportunity to reach more people than the Super Bowl.
"Sports is still an advertiser's delight," Disney CEO Bob Iger stated on the company's earnings call Wednesday.
This year, consumer packaged goods such as Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominated the advertising lineup.
There were numerous celebrity sponsorships, including Christopher Walken, Ben Affleck, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon, and Jennifer Aniston.
Following an overtime thriller with 75 minutes of lead changes, Patrick Mahomes led the Kansas City Chiefs to their second consecutive championship.
This is the Chiefs' third Super Bowl triumph in five years, and it sets Mahomes on a unique path as a 28-year-old with three Super Bowl rings and a long career ahead.
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